Regional Profiles | Tourism Northern Territory

Tourism NT's Regional Profiles provide a detailed look into each of the Northern Territory tourism regions.

The Regional Profile provide information on regional trends, visitor demographics, transportation, dispersal and other key issues unique to each of the regions. The regional reports also analyse the consumer perspective on each of the regions and what drives them to visit the region.

The Regional Profiles are up to December 2024 and are based on National Visitor Survey (NVS) and International Visitor Survey (IVS).

NOTE: From January 2025 Domestic Tourism Statistics (DoTS) replaced the NVS as Tourism Research Australia's method for collecting Australian resident travel data. All data from 2025 will be based on DoTS. Due to methodological differences, DoTS data is not directly comparable with NVS figures. International visitor statistics remain unchanged and continue to be collected via the International Visitor Survey.

*Tourism Research Australia (TRA) has recently introduced a change in methodology and have back cast estimates to ensure the continuation of the time series. For this reason these reports should not be compared to previous publications and data.

Page last updated on 19 August 2025