Group of people flying to Tiwi Islands

Tourism NT works closely with local operators to enable familiarisation trips for media, travel trade and influencers from our key markets around the world.

Trade famils

Tourism NT's trade initiatives aim to motivate consumers to book by offering a range of value for money holiday packages and flight promotions. In every campaign we seek to address some of the barriers that we know can influence a consumer’s decision to travel to the Northern Territory.

Tourism NT hosts a range of visitations for distribution partners, including retail travel agents, wholesalers and inbound tour operators. Our trade famils and events offer local operators the opportunity to connect with Regional Tourism Organisations, buyers and a range of stakeholders you may not yet have a connection with.

Tourism NT's trade famils allow participants to assess an event venue, meeting location or accommodation provider for inclusion in their NT product offerings.

Media famils

Our media famils program aims to generate editorial and social media coverage for the NT by providing opportunities for media to participate in inspiring experiences, meet unique personalities and immerse themselves in the NT lifestyle. This results in motivating and compelling stories for their audience and inspires travel to the NT.

Tourism NT works closely with Tourism Australia to strengthen awareness in our shared markets, through Tourism Australia's International Media hosting program - hosting journalists, digital influencers, opinion leaders and television crew members from across the world each year.

Download the media famil factsheet.

How does a famil work?

1. Plan
Tourism NT puts together the famil and itinerary for media reps.

2. Book
We book our media reps into your accommodation/tour/product/experience.

3. Experience
Over to you! Provide a memorable experience for the media rep to remember.

4. Coverage
Stories, features and news items are released anywhere between 1-12 months! We track all coverage and will share yours once it’s released.

Get involved

Tourism NT likes to plan itineraries around your events and new products. It is essential you keep us up to date on:

  • New products/tours.
  • Exciting news such as anniversaries, renovations/upgrades, seasonal offerings, promotions/giveaways.
  • Events: remember long lead time for events is recommended. We suggest informing us of the event no less than 3 months ahead. 

This can benefit your business as we may communicate it with various media.

You don't have to wait to be contacted to take part in our famils program. We encourage operators to share information on your product or business with us so that we're able to ensure travellers know about the unique experiences available to them in the Territory.

If you would like to be involved in a Tourism NT famil, please register your expression of interest here.

Get in touch with our Domestic and International teams to find out more:
[email protected] or [email protected]

Page last updated on 15 January 2024