New Zealand Campaign

Tourism NT’s New Zealand campaign continues to inspire high-value travellers to visit the Northern Territory who are seeking a holiday experience different to anywhere else in Australia.

Following the success of recent multi-year marketing activity in the New Zealand market, Tourism NT will launch its next campaign from April to June 2025.

The campaign 

The 2025 campaign will continue to promote the Northern Territory's distinct appeal utilising the Seek Different brand messaging. It will highlight the Territory's nature and wildlife, national parks, rivers, waterfalls, waterholes, adventure experiences, and great-value holiday deals.

The campaign will be delivered through a nationwide media strategy in New Zealand, including paid awareness, consideration and conversion activity supported by an integrated PR and organic content from April to June 2025.

Based on learnings from market research and previous campaigns, this activity will target high value travellers across New Zealand, particularly those aged 50 and over who are actively planning international travel and are motivated by adventure, road trips, and new experiences. 

northernterritory.com/nz for more information.

Campaign partners

Tourism NT is creating travel packages with House of Travel and Trip Advisor to provide discounts and incentives to consumers while also leveraging Tourism Australia's wider partnership with Qantas.

How to get involved

• Download the Industry Toolkit to get involved.