Categories
Please click on the category heading to see the 2024 criteria.
National Categories
1. Major Tourist Attractions
This category recognises natural or built attractions that people visit for pleasure and interest. Entrants in this category attract amongst the highest visitor numbers during the qualifying period for their State/Territory.
Major Tourist Attractions would see over 100,001 annual visitors to the attraction.
2. Tourist Attractions
This category recognises natural or built attractions that people visit for pleasure and interest. Entrants in this category attract significant visitor numbers during the qualifying period for their State/Territory.
Tourist Attractions would see under 100,000 annual visitors to the attraction.
3. Major Festivals and Events
This category recognises tourism leisure festivals, events and exhibitions that enhance the profile/awareness and appeal of the destination they are held in as well as creating economic impact, increased visitation and community involvement.
This category is open to (but not limited to) sporting, arts, historical, cultural, literary, comedy, culinary and general interest festivals, events and exhibitions with local, interstate and international visitor attendance over 50,000 or recognised by the STO as a major event on their event calendar.
4. Festivals and Events
This category recognises tourism leisure festivals, events and exhibitions that enhance the profile/awareness and appeal of the destination they are held in as well as creating economic impact, increased visitation and community involvement.
This category is open to (but not limited to) sporting, arts, historical, cultural, literary, humorous, culinary and general interest festivals, events and exhibitions with local, interstate and international visitor attendance under 50,000 or NOT recognised by the STO as a major event on their event calendar.
5. Ecotourism
This category recognises ecologically sustainable tourism with a primary focus on experiencing natural areas that foster environmental and cultural understanding, appreciation and conservation.
6. Cultural Tourism
This category recognises tourism operations that foster a greater understanding and appreciation of authentic culture, history, heritage and/or the arts.
7. Aboriginal and Torres Strait Islander Tourism Experience
This category recognises Aboriginal and Torres Strait Islander tourism experiences that demonstrate authenticity and cultivate a greater understanding of Aboriginal and Torres Strait Islander culture, history and traditions.
8. Tourism Retail, Hire and Services
This category recognises businesses that sell/provide goods or hire services which contribute to the tourism industry.
The contribution made to the tourism industry can be economical (eg retail, galleries), experience based (traditionally non tourism specific experiences eg shopping precincts) or service based (eg digital solutions for travellers or tourism businesses).
9. Visitor Information Services
This category recognises the consistent delivery of high quality and face to face information services to the visitor. It is open to Visitor Information Centres/Tourist Offices, Local Tourist Associations and Regional Tourism Organisations.
10. Business Event Venues
This category recognises venues who provide high quality facilities specifically designed for business events e.g. meetings, incentives, conferences and exhibitions.
11. Major Tour and Transport Operators
This category recognises a major contribution to tourism through the combined provision of touring and transport services. It is open to businesses with 15 or more annual full time equivalent employees.
12. Tour and Transport Operators
This category recognises a significant contribution to tourism through combined provision of touring and transport services. It is open to businesses with fewer than 15 annual full time equivalent employees.
13. Adventure Tourism
This category recognises outdoor adventure tourism experiences that involve visitor participation and a personal challenge.
14. Tourism Marketing and Campaigns
This category recognises creativity and innovation in the promotion of tourism products, services and/or destinations. The focus can be for specific singular or ongoing campaign or ongoing integrated marketing approach delivering innovative marketing/campaigns that supports the promotion of the tourism industry.
This category is open to digital enterprises, Regional Tourism Organisations, Local Tourist Associations, Visitor Information Centres, Online Travel Agents, local government and marketing alliances.
This category is not for individual tourism products/businesses.
15. Tourism Restaurants and Catering Services
This category is open to all restaurants and catering services offering a tourism experience and/or servicing the tourism industry. It is not a food award but does recognise a significant contribution to tourism through the provision of food and beverage. Entry is open – but not limited to – hotel or stand-alone restaurants, event caterers, pubs and cafés.
16. Tourism Wineries, Distilleries and Breweries
This category recognises wineries, distilleries and boutique breweries that offer a cellar door experience and create a significant contribution to tourism.
17. Caravan and Holiday Parks
This category recognises tourism excellence in a caravan or holiday park. The focus of this award is on both the facilities and services that enhance the tourism experience.
This category is open to caravan or holiday parks that offer cabin and tenting accommodation and must meet a 3 - 5 Caravan and Holiday Park Star Rating Standard.
18. Hosted Accommodation
This category recognises hosted accommodation that offers a bed & breakfast, farm stay, cottage or other intimate accommodation experience and must meet a 3 - 5 Hosted Accommodation Star Rating Standard.
Serviced apartments, hotels and resorts should consider entry into one of categories 21 - 24 which best fit their product. For companies that are managing multiple properties it is recommended they focus on one of their properties.
19. Unique Accommodation
This category recognises tourism excellence in accommodation providing a unique tourism experience that includes an overnight accommodation experience with an included activity. The focus of this award is on the uniqueness of the tourism experience.
This category is open to properties developed around unconventional accommodation infrastructure that includes an activity (passive or active). Entry is open – but not limited to – tented holidays, houseboats, tree houses, underground accommodation and yacht charters.
20. Self Contained Accommodation
This category recognises tourism excellence in accommodation providing guests with non-serviced accommodation and the freedom of self-sufficiency. The focus of this award is on both the facilities and services that enhance the tourism experience.
This category is open to accommodation that offers a self-catered accommodation experience and meets a 3 - 5 Self Catering Accommodation Star Rating Standard.
For companies that are managing multiple self-contained properties it is recommended they focus on one of their properties.
21. 3 - 3.5 Star Accommodation
This category recognises serviced accommodation that meets the 3-3.5 Star Rating standard (pre-assessment or final rating). The focus of this award is on both the facilities and services that enhance the tourism experience.
This category is open to accommodation experiences that meets a 3 to 3.5 Star Rating Standard in any Star Rating category.
22. 4 - 4.5 Star Deluxe Accommodation
This category recognises serviced accommodation that meets the 4 or 4.5 Star Rating Standard (pre-assessment or final rating). The focus of this award is on both the facilities and services that enhance the tourism experience.
This category is open to accommodation experiences that meets a 4 or 4.5 Star Rating Standard in any Star Rating category.
23. 5 Star Luxury Accommodation
This category recognises serviced accommodation that meets the 5 Star Rating Standard (pre-assessment or final rating). The focus of this award is on both the facilities and services that enhance the tourism experience.
This category is open to accommodation experiences that meets a 5 Star Rating Standard in any Star Rating category.
24. New Tourism Business
This category recognises new tourism businesses that have commenced trading, visitation or service delivery during the qualifying period. This award recognises excellence in the planning and development of new tourism infrastructure and/or services.
Tourism businesses that have commenced a new product or opened new infrastructure need to enter another category most applicable to the business.
25. Excellence in Food Tourism
This category is open to food producers, providores, tour operators, cooking schools, food attractions, farm gate experiences, farmers markets, trails and other food tourism experiences in the Northern Territory, featuring Northern Territory produce as the core component.
26. Excellence in Accessible Tourism
A new category as of 2023, this award recognises businesses that provide a product, experience or service that goes above and beyond to accommodate and cater for people with disabilities and/or specific needs e.g. hearing impairment, low vision, limited mobility, wheelchair/scooter needs or cognitive.
For those that are entering into an existing national business category there will be an option within the submission to elect to enter the accessible tourism award. You may enter this category specifically, please refer to the process outlined on the criteria.
INDIVIDUAL CATEGORY
George Dunne Award Outstanding Contribution by an Individual
This award recognises and celebrates the extraordinary personal and professional achievements and contributions by an individual who has significantly impacted the Northern Territory tourism and hospitality industry over many years. It honours those whose dedication, innovation and passion have played a pivotal role in shaping the industry’s growth and success.
George Dunne was a highly respected Territorian who had a long affinity with the Brolga Awards since they commenced in 1987. George joined the Northern Territory Tourist Commission in 1980 and was Regional Director until 1998 when he was then appointed Ministerial Adviser to the Minister for Tourism and Chief Minister. A recipient of the Outstanding Contribution by an Individual Award in 1991, George later received the Tourism Minister's Perpetual Trophy in 2008.
Tourism Industry Employment Award
Do you know a Territory tourism and hospitality employee that makes an exceptional contribution to the industry?
This award recognises the dedication and commitment of an individual employee working in the Northern Territory tourism industry. Nominees can be working in any area of the NT tourism and hospitality industry including, but not limited to, staff of accommodation providers, restaurants, festivals and events, attractions, visitor information centres and tour guides.