Different in every sense

Different in every sense banner

The Different in every sense campaign was launched alongside the launch of Tourism NT's new brand.

The Northern Territory brand replaces Do the NT brand and positions the Northern Territory as a truly unlike any other place on Earth, where you don't just observe it, you feel it through every sense.

The campaign

The campaign and new brand positioning, logo, images and colour palette will be promoted in every aspect of Tourism NT's leisure and business event marketing throughout Australia and international markets.

The first burst of the Different in every sense campaign launched in interstate domestic markets on 15 September 2019.

The brand campaign was featured via outdoor advertising on billboards, street furniture and buses as well as across News Corp digital and print media and social channels, search engines and online advertising.

The campaign highlights that the Northern Territory is Different in Every Sense and directs audiences to www.northernterritory.com for more trip inspiration and planning tools.

Find out more

To find out more about the Different in every sense campaign and how to get involved in the new brand, download the Northern Territory Brand Fact Sheet here.

For further information, and to access the creative assets, email [email protected]

Page last updated on 16 January 2023