Working with Trade Distribution

Aboriginal artwork

Distribution is a critical element of a tourism business as it is how you reach your customers and how they find you, and in turn pay for your product or service.

Distribution channels are the links between your business and your customers. In order for you to generate sales, you must be able to be found easily - either directly through advertising, via your website or social media or indirectly using travel agents, wholesalers or inbound tour operators.

Distribution allows you to connect with agents and take advantage of their marketing efforts to reach customers you wouldn’t otherwise have access to. For this access, you’ll probably have to pay a commission.

Understanding distribution systems, recommended rates of commission and the roles of various booking agents is essential for a successful tourism business. 

Download our factsheet for further information and tips on Distribution.

Page last updated on 21 March 2023