Best Kept Season - Low Season Campaign

Kings Canyon

Best Kept Season - Campaign Overview

LOW SEASON - SEPTEMBER TO APRIL

WHY THIS CAMPAIGN MATTERS 

We're aiming to flatten seasonality and highlight the NT as a destination all year round. In our Best Kept Season campaign we're highlighting the benefits of visiting at this traditional low time of year. 

September to April in the NT is when the Territory shows a different side, vibrant, surprising and more personal. While others chase the obvious, this is the time to discover the NT's best kept secrets: flowing waterfalls, rich sunsets, local tips, quieter moments that feel like they're just for you. It's a season of better value, fewer crowds and the chance to connect more deeply with people and Place. We're inviting travellers in on something special and giving locals the chance to show off what they love most about the low season. 

Tell us your Best Kept Season Secrets

We're looking for secret spots, secret deals and locals only info to share in our Best Kept Season campaign. We thought who better to ask then our 'in the know' operators and guides. We'd love to hear your low season secrets here: Share your Low Season Secrets

Campaign Partners

This campaign is being delivered by Tourism NT with collaboration from Tourism Top End, Tourism Central Australia and NT Major Events Company, alongside trade partners. 

How to Get Involved

Keen to get involved? Feature your deal in the Best Kept Season campaign by:

  • Adding a compelling deal to your ATDW listing. Must be a minimum of 10% off tourism offering, or equivalent RRP value through an added incentive.
  • The deal should be valid for the campaign period, 2 September until 30 November 2025 (travel dates can be associated with the deal).
  • Imagery used on the ATDW listing should demonstrate the experience on offer.
  • Email [email protected] advising you’d like your ATDW deal listing featured on Tourism NT’s ‘Best Kept Season’ campaign landing page. 

 

Access the industry toolkit here for more information on how to participate and make the most of this campaign.

Page last updated on 19 August 2025