Working with the China inbound market
Chinese travellers are seeking destinations that deliver authenticity, quality service, and memorable experiences.
The commencement of China Southern Airlines’ direct services between Guangzhou and Darwin presents a significant opportunity to capture the Chinese leisure market. This direct connection not only improves accessibility but also offers the Territory as an aspirational destination for China’s high-value travellers.
Welcoming Chinese visitors isn’t about changing everything you do - it’s about understanding their travel motivations and cultural preferences. By meeting key service expectations, offering tailored experiences, and engaging effectively with Chinese distribution partners, NT tourism businesses can strengthen their competitiveness in this vital market.
Explore the Welcoming Chinese Visitors Toolkit for practical resources and sector-specific guidance, including:
- General visitor welcome – cultural insights and service expectations
- Payments - integrating Chinese payment methods
- Accommodation - tailoring the guest experience
- Retail - tips to connect with Chinese shoppers
- Food and beverage - understanding dining preferences
- Tours and attractions - creating memorable experiences
- Trade and distribution – working with Chinese travel partners.