Working with the China inbound market

NT Operators with Chinese Trade Partners

The China market offers big opportunities for tourism businesses ready to connect with one of our most influential visitor groups. From understanding what Chinese travellers are looking for, to building strong trade relationships, Tourism NT is here to help you navigate the market and make the most of it. Whether you’re just getting started or looking to grow your reach, there’s support ready for you.

Download the Chinese visitor fact sheet here that will give you practical tips to help you welcome Chinese visitors and deliver culturally-aware service.

Download the Chinese digital platform information sheet here that will provide you with contact details to the Northern Territory's biggest trade partners in the market.

Page last updated on 07 July 2025