Turn up in the Northern Territory this Spring
The Northern Territory's spring tourism campaign is inspiring Australians to seek a unique holiday experience and to book travel between August and November 2024, with enticing spring travel deals.
The campaign
The 'Turn up' campaign invites Australians to turn up in the Northern Territory during the spring shoulder season to experience an early summer and turn up their senses by discovering the NT's vibrant spring experiences.
The campaign highlights the benefits of travelling during this time, including fewer crowds and more deals, showcasing how the NT's weather, adventure, natural beauty, colours, connections and overall experiences are amplified or 'turned up' in the springtime.
We've partnered with leading travel retailers and partners including Jetstar, Virgin, Webjet, Tripadvisor/Viator, NT Now/Holidays of Australia and local tourism operators to offer these enticing deals.
Consumers can enjoy 'turned up' deals on their spring holiday via the above mentioned partners during the campaign period. Travel dates are 1 August 2024 to 30 November 2024.
The activity will be executed via a nationwide media strategy across TV, outdoor placements, social media, news partnerships and digital media buys, complemented by an integrated PR and organic social media approach.
As part of the new campaign a new 'Turn up' campaign video has been produced and will be available to view from 22 July 2024.
The key messages of the campaign are:
- Turn up for an early summer this year.
- Turn up for a different holiday this spring.
- Turn up for fewer crowds this spring.
- Turn up for spring deals in the Northern Territory.
Visit www.northernterritory.com/spring for more information.
Campaign partners
Tourism NT has partnered with travel retailers including Jetstar, Virgin, Webjet, Tripadvisor/Viator, NT Now/Holidays of Australia and local operators to offer enticing deals.
How to get involved
- Download the Industry Toolkit to learn more about how to get involved.