Regional Destination Management Plans provide investment roadmap

Regional Destination Management Plans for the Territory tourism regions of Big Rivers, Barkly, Alice Springs, MacDonnell Ranges and Lasseter regions have been released with a further two Destination Management Plans for East Arnhem Land and the Greater Darwin region to be developed and released in 2021.

A key action of the Northern Territory’s Tourism Industry Strategy 2030, the Plans step out unique advantages for each region and provide a roadmap for future tourism development and investment.

Each of the Plans have a number of actions identified to activate opportunities, address gaps and prioritise product development while encouraging the development of a sustainable tourism sector for the regions.

Developed through extensive stakeholder consultation, the Destination Management Plans identify the strengths and assets of each of the regions, including tourism products, visitor trends and expectations, as well as social and economic factors to enable a holistic approach to tourism growth.

While Tourism NT led the development of the Destination Management Plans, each regions identified actions will be overseen by a project implementation team that includes representatives from Tourism NT, Regional Tourism Organisations, Land Councils, Regional Councils as well as NT Government departments.

To view the plans visit https://www.tourismnt.com.au/strategies/regional-destination-plans