New campaign tells Aussies to follow the light

The new advertising campaign will create awareness for the exciting new event, which is the first ever City-wide exhibition undertaken by Bruce Munro.

The message behind the new campaign is: ‘Follow the Light’ with holiday-makers encouraged to visit other iconic locations and experiences around the Territory as well as the Tropical Light exhibition in Darwin.

The campaign includes promotion through social channels, digital advertising and will feature on News Corp Australia mastheads nationally such as news.com.au and The Australian digital editions.

A marketing campaign aimed at Territorians will commence in October 2019 leading in to the exhibition opening on 1 November 2019.

A range of official marketing assets are available for industry to help leverage the new exhibition.

For more information email [email protected]