Campaigns to drive more tourists to NT
- 14 February 2018
The ‘Stop Guessing Start Doing’ and ‘2018 Drive’ campaigns will encourage Australians to book a holiday to the NT in 2018.
The Stop Guessing Start Doing campaign features television, outdoor and digital marketing in Victoria, New South Wales and Queensland as well as travel packages with retail partners offering great deals to the Top End and Red Centre.
The 2018 Drive campaign targets Aussie families as well as self-driving nomads, to plan and book a driving holiday to the Territory's regions.
As part of the campaign, new creative assets, have been developed with the Adventures Group for distribution through popular drive website and social media platforms including Caravan World, Camper Trailer, Outdoor magazine, Adventure magazine, turu.com.au and Travelln.com.au.
The 2018 drive campaign aims to increase the Territory's share of the interstate holiday drive market, which for the year ending September 2017 represented an estimated 133,000 visitors, or around 40 per cent of all interstate holiday visitors to the NT.
The two campaigns are timed with a major upgrade to the Territory's consumer website, northernterritory.com.
The upgrade includes faster loading times, easier navigation tools, a greater focus on travel articles and itineraries and updates to NT Tourism operator product pages to help drive visitation to their businesses.