Tourism NT recognised on the international stage
- 16 October 2023
Tourism NT's hard work was recognised on the international stage at the annual Global Youth Travel Awards in Lisbon, Portugal earlier this month.
The team won Best Marketing Campaign for their Backpacker Academy campaign which was rolled out in the UK and Germany encouraging working backpackers to live their best life here in the Northern Territory.
The campaign positioned the Territory as a perfect place to secure well paid work while enjoying a great lifestyle on the doorstep of some of Australia’s best nature and cultural experiences.
The success of the campaign was evident in figures released in the National and International Visitor Survey Results, which showed international visitor nights were up 11 per cent on pre-pandemic levels to 3.5 million nights.