Summer done differently in the Territory
- 04 July 2023
A new tourism campaign encouraging Australian travellers to start their summer early and book a trip to the Territory has kicked off.
The Summer Done Differently campaign aims to inspire Australians to travel to the Territory between September 2023 and March 2024 with enticing travel deals.
Tourism NT has partnered with Australian airlines, online travel retailers and travel agents to deliver summer deals to the NT and massive savings for travellers. Campaign partners include Webjet, Jetstar, Virgin, Expedia/Wotif, NT Now, Travello and Tripadvisor.
The Summer Done Differently campaign promotes the Territory summer as a unique experience where you can escape the colder southern temperatures, beat the crowds and get more bang for your buck when you book ‘off peak’.
The Territory Summer is the perfect time to see nature really show off, explore rugged landscapes and delve deep into exciting cultural experiences.
The campaign will run until the end of November across TV, out of home, digital advertising, social media and newspapers in Sydney, Melbourne and Brisbane.
Local tourism operators can also get involved by downloading the industry toolkit and sharing the Summer Done Differently assets on social media, websites and products. You can access the industry toolkit here.
To plan you Territory summer holiday and get access to great summer deals visit www.northernterritory.com/summer