NT given cool factor in new campaign

The new campaign will promote the NT as a must-do bucket-list location to young people aged 18-34.

This demographic is likely to travel more often than any other age group and are more likely to stay longer and get off the beaten track, presenting a huge opportunity for the Northern Territory.

The new campaign kicked off this week in partnership with innovative lifestyle and travel brand Summersite where NT content will be distributed via social media channels; along with the social media channels of fashion brand partners such as surf wear giant Roxy, Fallen Broken Street and Thrills.

The Summersite crew spent a week in the Top End late last year capturing photos and videos including incredible drone footage of Darwin, the Tiwi Islands, Adelaide River and Litchfield National Park.

The campaign features incredible images of the Northern Territory's iconic sunsets, fresh seafood and market food, waterholes, outback pubs, emerging live music scene, exciting events and Indigenous arts and culture and is sure to appeal to the adventurous Instagram loving travellers of today.

The new youth campaign will be supported by travel packages with Webjet, Jetstar and Student Flights to encourage bookings with attractive holiday deals as well as digital advertising with popular youth websites.

The campaign will run for three months from 13 February until the end of May.