Work Hard, Play Hard

WHM campaign

Tourism NT is working with Tourism Top End, Tourism Central Australia and Hospitality NT, to deliver a dedicated working holiday maker campaign to attract short-term hospitality and tourism workers ahead of our next dry season.

Building our workforce and gearing up for the Territory’s peak season is crucial this year.

The working holiday maker campaign, Work Hard, Play Hard, will target the youth market that is already in Australia as well as new working holiday makers based in the UK and Germany.

Partnering with The Job Shack NT, Territory businesses looking for workers will be able to advertise  their jobs for free on The Job Shack NT portal.

As an added incentive, working holiday makers that take up a tourism or hospitality job via The Job Shack NT, may be eligible to receive a $500 NT Work Perks incentive, which they can spend on a tourism experience in the NT.

The NT Work Perks will be redeemable through the NT’s visitor information centres (Tourism Top End, Tourism Central Australia, Katherine Visitor Information Centre, or Tennant Creek Visitor Information Centre). Terms and conditions apply.

This additional incentive will help support the Territory’s tourism and hospitality sector to attract temporary workers in preparation for our peak tourism season – and we need to begin this process now.    

How to get involved

  1. List your job vacancy on 
  2. The Job Shack NT will match suitable candidates with your job and facilitate the connection between employers and jobseekers.
  3. Your job is filled!

There is no cost for businesses to list their vacancy with The Job Shack NT. 


Work Hard, Play Hard Industry FAQs


Global worker attraction campaign and incentives

In addition to this program the Northern Territory Government will also launch a global worker attraction campaign #movetotheTerritory on 24 March 2022, to attract skilled workers to the NT, across all sectors. This broader campaign will target skilled workers to the NT, across all sectors. This campaign will target skilled workers to grow our population. Work is underway to engage with the Territory's peak industry bodies, on the delivery of this program.
Check out the #movetotheTerritory worker attraction toolkit.

The Work, Stay, Play incentive package is back, helping local businesses attract new workers from interstate and overseas to the Territory. Businesses must be registered to participate in the Work Stay Play program with registrations set to open 9am 21 March 2022 and applications for eligible workers can be lodged from 9am, 2 May 2022.
For further information go to the Northern Territory Government website

Page last updated on 17 March 2022