Tourism NT’s role is to increase the desirability of the Northern Territory as a travel destination, inspiring more people to visit, stay longer and spend more.
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Strategic insights gleaned from research underpin Tourism NT domestic and international activities.
We promote the Northern Territory as unique holiday destination through cooperative marketing activity with wholesalers, online travel agents and airlines to capitalise on the high domestic awareness of the NT, packaging NT itineraries and experiences and creating a sense of urgency by encouraging consumers to ‘book now’ with enticing deals.
A comprehensive online resource for Tourism Industry operators. Whether you are just starting out in Tourism, or if you have been in business for a while but looking to hone new skills, the Industry Toolkit is here to help.
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Tourism NT is a Northern Territory Government statutory authority responsible for promoting the Northern Territory as a must-do, unique holiday destination.
Territory visitors are being encouraged to experience the Northern Territory during the ‘Best Kept Season’ with less crowds, flowing waterfalls and a chance to immerse in a more authentic Territory.
The new Northern Territory Visitor Economy Strategy 2032 is currently being developed that will set the direction for how we grow, invest, and work together in the Territory.
Tourism NT has won the bid to host G’day Australia 2026, Tourism Australia’s biennial trade event for international front line travel agents.
A foodie's delight with the return of the Darwin International Laksa Festival.