China given taste of NT adventure

The delegation of 11 local operators showcased Northern Territory tourism offerings to key contacts in Guangzhou, Shanghai and Beijing.

The biennial ‘Adventure NT’ Greater China Mission allows local operators to strengthen their business relationships with key distribution partners from Greater China.

China is Australia’s fastest growing tourism market and the visit is aimed at obtaining a bigger share of that market for the Territory.

During the mission, NT operators engaged with media as well travel agents specialising in conference and events. They also met representatives from key airlines and Tourism Australia through dedicated product training workshops, networking sessions and hosted Aussie BBQ dinners in each city.

The local NT companies represented were AAT Kings, AUSYN Education, Emu Run Experience, Global Tour Specialists, Nautilus Aviation, North Tours Australia, Northern Territory Convention Bureau, Outback Tour Services, Voyages Ayers Rock Resort and Wildman Wilderness Lodge.

The mission also included a special consumer event in Qingdao.

Tourism NT and the South Australian Tourism Commission (SATC) exhibited a joint ‘Outback Pub’ installation at the Qingdao International Beer Festival.

The marquee showcased iconic Territory and South Australian landscapes, wildlife, tourism experiences, and food and wine to around 4000 consumers per day at the event.

To find out more about our China marketing strategy, read our China Market Activation Plan here >