Funding to drive tourism in Central Australia

The funding will promote Central Australian packages with a “Mates Rates” incentive to reduce the cost of tourism experiences in the region.

This activity is expected to stimulate $10 million in retail spending across Alice Springs and the Lasseter region. 

The Northern Territory Government is also supporting a suite of tourism marketing activities are in the pipeline for Central Australia up to June 2021.

One success story which has bolstered visitation to the Red Centre is the $5 million NT Summer Sale.

The program has already attracted more than 4000 bookings, worth $15.5 million in gross sales - with 53 per cent of reservations booked in Central Australia.

Central Australia’s future is also looking bright with the popular Alice Springs Masters Games set to return from October 1 next year.

The Alice Springs Masters Games is a major drawcard for interstate athletes and tourists visiting the Red Centre.

The Northern Territory Government will continue to work with tourism stakeholders to promote Central Australia and grow the visitor economy.

Minister for Tourism and Hospitality Natasha Fyles:
“This $1.25 million investment from the Territory Labor Government is a vote of confidence in the collaborative efforts of the tourism industry in Central Australia.

“The Red Centre is a unique part of Australia and boasts an exciting range of premier tourism experiences.

“World class experiences like the Parrtjima Festival in April are putting this region on the map for all the right reasons.

“As COVID vaccines rollout across the Northern Territory, we are excited to be on the road to recovery.”

Quotes from Tourism Central Australia Chair Patrick Bedford:
“The tourism industry in Central Australia is facing down its darkest days because of the pandemic and the impact it has had on visitation. 

“This funding will provide a much needed shot to the arm for our industry and morale booster at a time when it is much needed,

“A visit to Central Australia will always remain a must-do experience full of adventure, culture and amazing natural landscapes. 

“Tourism Central Australia thanks the Northern Territory Government for this financial support at a time when operators need it most.