National campaign

Follow the Light

The first phase of the Bruce Munro: Tropical Light national marketing campaign, ‘Follow the Light’, has launched. 

The national marketing campaign will create awareness and encourage visitors to experience the world first city-wide exhibition and ‘Follow the Light’ to visit other iconic locations around the Territory.

This creative positioning aimed at interstate visitors creates a broader promotion of what the NT has to offer and encourages visitors to holiday in other Territory locations, explore our natural landscapes and tourism experiences including Bruce Munro’s original light installation in the Territory - Field of Light.  

The campaign includes promotion through social channels, digital advertising and will feature on News Corp Australia mastheads nationally such as and The Australian digital editions.

The marketing campaign aimed at Territorians will commence in October 2019 leading in to the exhibition opening on 1 November 2019.

A range of official marketing assets will be provided to the local tourism industry in the coming week. Keep an eye on our website for more details or email [email protected]

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Research, Tourism NT, Alice Springs, Northern Territory, Australia


Research and statistics relating to tourism in the Northern Territory