Top End Wedding

Miranda Tapsell in Top End Wedding movie

Top End Wedding is a feature film co-written by, produced and starring Darwin’s-own Miranda Tapsell as well as our iconic Top End destinations Darwin, Tiwi Islands, Kakadu, Arnhem Land and Nitmiluk/Katherine Gorge, Katherine. 

The film tells the story of successful lawyer Lauren, played by Miranda Tapsell, and her fiancé Ned, played by Bohemian Rhapsody star Gwilym Lee. The couple has just ten days to find Lauren’s mother in the NT, reunite her parents and pull off their dream wedding. 

The film was showcased at 2019 Sundance Film Festival in Utah and will be released in Australian cinemas on 2 May 2019.

The campaign

Tourism NT will launch a new destination marketing campaign to target holiday visitors to the NT to leverage the anticipated interest from Top End Wedding. 

The campaign includes extensive media placements with targeted TV, digital media, social platforms and PR activity; and combines both advertising, articles, videos and a competition. Highlights include:

Win a Top End Wedding competition
Launched on the TODAY Show and running from 11 February - 12 March, the Win a Wedding competition will see a lucky Aussie couple win a dream wedding in the Top End to be held on 6 May 2019.

The $55,000 prize package includes a wedding planner, makeup and hair, wedding transport, full wedding ceremony and reception for up to 22 people, wedding celebrant, photographer, venue hire, catering, flowers, music, wedding cake and bus transfers to and from the wedding for up to 22 people.

The competition will promote local Territory businesses and wedding suppliers as well as the Territory’s stunning landscapes and tourism offerings, some of which are featured in the Top End Wedding film.

Location Scouts online video series

An innovative and humorous six-part web series, 'Location Scouts' was shot on location during the Top End Wedding film shoot and features tow fictional locations scouts navigating the Territory.

Campaign partnerships

Our partnerships throughout the campaign will provide packaging and access to extensive databases and include:

  • Qantas
  • Flight Centre
  • Accor
  • SeaLink

Get involved

There are a number of ways you can get involved with the excitement around the Top End Wedding film and our marketing campaign.

  • Get involved with our retail partner
    Get your product listed or packaged through Flight Centre. Contact Tourism NT for contact details of their Product Manager.
  • Leverage the competition
    Participate in the national “Win a Top End Wedding” competition by including posts and other information in your social media and other consumer communications. 
  • Become part of the action with videos and images
    Use Top End Wedding and Location Scouts trailers, video clips and images on your platforms to promote your region and product.

Find out more

To find out more about how to get involved, download the Top End Wedding Industry Fact Sheet here.

For further information, and to access the creative assets, email marketing.tourismNT@nt.gov.au 




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Research, Tourism NT, Alice Springs, Northern Territory, Australia

Research

Research and statistics relating to tourism in the Northern Territory