Million Dollar Fish

Million Dollar Fish, Marketing, Tourism NT, Northern Territory, Australia

Tourism NT is proud to launch an Australian-first tourism campaign, Million Dollar Fish.

Million Dollar Fish aims to lure visitors to the Northern Territory by showcasing it as the best place in the world to stay, play and fish.

After a successful inaugural season that saw 76 barramundi tagged and released across fishing locations in the Top End with one having a $1 million prize tag and the remaining 75 having $10,000 cash prize tags, Million Dollar Fish will return for a second season on 1 October 2016!

Ten $10,000 fish were caught in Season 1 with $100,000 cash prizes paid out to lucky fishos. Now, Season 2 looks will be even bigger with 101 prize-tagged barra to be released and the total prize pool increased to $2 million!

Read more about the Season 2 here >

The Million Dollar Fish competition generated invaluable national and international exposure and put the Territory on the global map as the place to come to fish.

To find out more about the success of Season 1, watch our highlights video below.

The Million Dollar Fish campaign is timed to influence travel to the Top End during our low season from October to February with fishos encouraged to travel with their families and enjoy the unique tourism experiences and spectacular landscapes the Territory has to offer.

The new campaign is part of the Territory Government’s plan to increase visitors to the NT and build a $2.2 billion visitor economy by 2020.

For more information go to:

How to Get Involved

The message behind the Million Dollar Fish campaign is Stay, Play and Fish the NT so whether you have a tourism business, attraction, hotel, fishing charter or business or restaurant EVERYONE can get involved. 

Who knows? It might just be your customer that lands the big $1 Million fish.

Download our Million Dollar Fish Season 2: Industry Fact Sheet here >

Download our Million Dollar Fish Season 2: Industry Presentation here >

Watch our 'How to get involved' step-by-step video below.

Find out more

For further information on marketing opportunities available with the Million Dollar Fish campaign or for any assistance, contact Tourism NT at

Find out more about the local fishing tourism industry here.

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