Download the criteria for each category by clicking on the category heading.
1 - Major Tourist Attraction
This category recognises natural or built tourist attractions that attract among the highest visitor numbers during the qualifying period for Northern Territory.
2 - Tourist Attractions
This category recognises natural or built tourist attractions that attract significant visitor numbers during the qualifying period for Northern Territory
3 - Major Festivals & Events
This category recognises festivals, events and exhibitions that attract over 50,000 visitors, enhance the profile and appeal of the destination in which they are held and create substantial economic impact for the Northern Territory.
4 - Festivals & Events
This category recognises festivals, events and exhibitions that attract fewer than 50,000 visitors, enhance the profile and appeal of the destination in which they are held and create a significant economic impact for the Northern Territory.
5 - Ecotourism
This category recognises ecologically sustainable tourism with a primary focus on experiencing natural areas that foster environmental and cultural understanding, appreciation and conservation.
6 - Cultural Tourism
This category recognises tourism operations that foster a greater understanding and appreciation of authentic culture, history, heritage and/or the arts.
7 - Qantas Award for Aboriginal & Torres Strait Islander Tourism
This category recognises tourism operations that demonstrate authenticity and integrity in fostering a greater understanding of Aboriginal and Torres Strait Islander culture, history and traditions.
8 - Specialised Tourism Services
This category recognises the outstanding delivery of specialised tourism services that enhance the visitor experience and integrate with other tourism products.
9 - Visitor Information Services
This category recognises the consistent delivery of high quality and face to face information services to the visitor. It is open to Visitor Information Centres/Tourist Offices, Local Tourist Associations and Regional Tourism Organisations.
10 - Business Event Venues
This category recognises venues who provide high quality facilities specifically designed for business events e.g. meetings, incentives, conferences and exhibitions.
11 - Major Tour & Transport Operators
This category recognises a major contribution to tourism through the combined provision of touring and transport services. It is open to businesses with 15 or more annual fulltime equivalent employees
12 - Tour & Transport Operators
This category recognises a significant contribution to tourism through the combined provision of touring and transport services. It is open to businesses with fewer than 15 annual fulltime equivalent employees
13 - Adventure Tourism
This category recognises outdoor adventure tourism experiences that involve visitor participation and a personal challenge.
14 - Destination Marketing
This category recognises creativity and innovation in fully integrated destination marketing activities. This category is open to Regional Tourism Organisations, Local Tourist Associations, Visitor Information Centres, local government and organisations that are marketing on behalf of a destination.
15 - Tourism Restaurants & Catering Services
This category is open to all restaurants and catering services offering a tourism experience and/or servicing the tourism industry. It is not a food award but does recognise a significant contribution to tourism through the provision of food and beverage. Entry is open – but not limited to – hotel or stand-alone restaurants, event caterers, pubs and cafés.
16 - Tourism Wineries, Distilleries and Boutique Breweries
This category recognises wineries, distilleries and boutique breweries that offer a cellar door experience and create a significant contribution to tourism.
17 - Caravan & Holiday Parks
This category recognises excellence in caravan or holiday parks that offer cabin and tenting accommodation and enhance the tourism experience in the Northern Territory.
18 - Hosted Accommodation
This category is open to owner/operator accommodation providers offering small and intimate accommodation with a high degree of personal contact with guests. Entry is open to – bed & breakfast, farm stay, cottage, boutique, colonial or heritage accommodation.
19 - Unique Accommodation
This category is open to properties developed around unconventional accommodation infrastructure. The focus of this award is on the uniqueness of the tourism experience. Entry is open – but not limited to – tented holidays, houseboats, tree houses, underground accommodation and yacht charters.
20 - Self Contained Accommodation
This category recognises a single self contained property offering guests the freedom of self-sufficiency. Properties may include a cabin, lodge or house. Serviced apartments, hotels and resorts should consider entry into one of categories 21-24 which best fits their product.
For companies that are managing multiple self-contained properties or apartments it is recommended they enter the Specialised Tourism Services category as a service provider.
21 - Standard Accommodation
This category is open to properties that deliver a broad range of amenities that exceed above-average accommodation needs. Good quality service, design and physical attributes are typically fit for purpose to match guest expectations.
This category is open to - but not limited to - motels, hotels, self catering cabins, backpackers and pub accommodation. The focus of this award is on both the facilities and services that enhance the tourism experience.
As a guide 'standard' should be equated to (up to and including) Star Ratings Australia of 3.5 stars.
22 - Deluxe Accommodation
This category is open to properties who achieve a deluxe guest experience which includes a wide range of facilities and superior design qualities, typically complemented by service standards that reflect the varied and discerning needs of the guest.
As a guide 'deluxe' should be equated to Star Ratings Australia of 4 - 4.5 stars.
23 - Luxury Accommodation
This category is open to properties that typify luxury across all areas of operation. Guests should enjoy an extensive range of facilities and comprehensive or highly personalised service relevant to the accommodation type. Properties at this level will display excellent design quality and attention to detail.
As a guide 'luxury' should be equated to Star Ratings Australia of 5 stars.
24 - New Tourism Business
This category recognises new tourism businesses that have commenced operations during the qualifying period. This award recognises excellence in the planning and development of new tourism infrastructure and/or services. [Tourism businesses that have commenced a new product or opened new infrastructure need to enter another category most applicable to the business.]
25 - Food Tourism
This category is open to food producers, providers, tour operators, cooking schools, food attractions, farm gate experiences, farmers markets, trails and other food tourism experiences in the Northern Territory, featuring the Northern Territory produce as the core component.
26 - George Dunne Award Outstanding Contribution by an Individual
This award recognises the extraordinary personal and professional achievement and contribution by an individual over many years to the Northern Territory tourism industry.
George Dunne was a highly respected Territorian who had a long affinity with the Brolga Awards since they commenced in 1987. George joined the Northern Territory Tourist Commission in 1980 and was Regional Director until 1998 when he was then appointed Ministerial Adviser to the Minister for Tourism and Chief Minister. George was also an active and passionate executive member on a number of Boards and Committees throughout the Northern Territory. A recipient of the Outstanding Contribution by an Individual Award in 1991, George later received the Tourism Minister's Perpetual Trophy in 2008.
27 - SKAL Tourism Industry Employee Award
This award recognises the dedication and commitment of an individual employee working in the Northern Territory tourism industry. Nominees can be working in any area of the NT tourism industry including but not limited to: tour guides, accommodation staff, festivals & events staff, attractions and visitor information staff.
28. NEW for 2018 – NT only category – Visitor Experience Award
This category recognises NT based tourism businesses that are offering the best experiences that connect the NT’s physical assets with the emotional interactions that visitors want to experience. Businesses eligible for this award are NT based tour operators, accommodation providers and tourist attractions.
29. NEW for 2018 – NT only category – Emerging NT Aboriginal Tourism Award
This category recognises an emerging NT Aboriginal tourism business. To be eligible for this category, the business must: have commenced trading within the past 5 years; be 100% Aboriginal owned or with 80% Aboriginal employees and be based and operate in the NT