The Northern Territory is a good place to do business - with a highly skilled and flexible workforce, a diverse cultural mix and highly regarded, well supervised financial environment. Among the Northern Territory’s industries, the Territory’s tourism industry is the largest employer and is valued in excess of $2.0 billion per annum.
The Northern Territory has a well-established, world-wide reputation as a unique tourism destination centred on extraordinary natural landscapes and rich aboriginal culture. Markets segments including holiday, corporate, cruise, business events and special interest segments are all performing well.
In addition to a growing interstate visitation, local Territorians enjoy experiencing the many holiday options within the NT and this represents a significant proportion of the demand for tourism experiences.
As the northern gateway
city to Asia, Darwin is Australia’s second fastest growing capital city. Darwin is home to a modern, world-class convention centre, a casino, some 4000 accommodation rooms, numerous attractions and an award-winning, 24/7 international airport. Darwin’s cruise terminal facilities will also double its capacity by 2020, positioning Darwin for a new era of north/south cruise itineraries.
At the physical heart of Australia and framed by the picturesque MacDonnell Ranges is Alice Springs, a modern town with a convention centre, casino and 1500 hotel rooms; all just three hours flying time from most major Australian capital cities.
West of Alice Springs and directly accessible by air through the resort town of Yulara is undoubtedly Australia’s most famous icon - Uluru (Ayers Rock). Ayers Rock Resort with a total of 524 accommodation rooms across a range of hotel categories caters for a strong international and interstate travel market, across holiday and business events markets. Over 65 tours, local activities and attractions within the Resort and the Uluru (Ayers Rock) - Kata Tjuta (The Olgas) National Park are on offer.
Ranging from automotive, to performing arts and sport, the Northern Territory enjoys a strong calendar of major events each year attracting strong interstate and intrastate visitation.
Darwin is closer to the strong outbound travel markets of Asia than any other Australian capital city. By 2020, more than half the world’s middle class is predicted to come from Asia and Darwin is just four hours flying time to 485 Million people. Singapore, connected by daily flights to Darwin, is the regional headquarters for some 5,000 corporations which represent significant potential for incentive travel and corporate meetings business. Also within the four-hour flight time, the Northern Territory’s potential to connect with travellers beyond Asia via 69 international airports offers easy access to global travel markets.
Tourism NT, a statutory authority of the NT Government, has the role of promoting the NT as a holiday and business events destination. Tourism NT is well funded with an allocation of more than $51 million in Budget 2016, demonstrating the continued support of the NT Government for tourism as a key driver of the NT economy.
This Budget includes other initiatives that will have flow-on benefits to support our tourism industry like creating new infrastructure especially roads, upgrades across national parks and investment in arts and culture.
An extra $24 million investment in tourism marketing and strategic product initiatives over the past three Budgets has helped achieve a tourism spend of $2 billion in 2015-16, a six year high.
This continued commitment is helping to ensure the momentum continues and the Territory reaches the target of a $2.2 billion visitor economy by 2020. Pivotal to this success is investment in new and enhanced tourism experiences.
Download a copy of Tourism Vision 2020.
Tourism is one of four economic pillars that underpin the Northern Territory’s strong, vibrant and multi-faceted economy. According to Deloitte Access Economics, the outlook is for the Territory economy to grow by an average of 3.0 per cent per annum over the five years to 2019-20. This is the second highest economic growth forecast of all Australian jurisdictions behind Queensland (3.4 per cent per annum) but above the national average of 2.8 per cent.
Realising the full economic potential of Northern Australia via development is a priority for the Australian Government to underpin Australia’s economic future, long-term security and regional engagement. The Northern Territory’s tourism industry is a direct beneficiary of this commitment. To promote private sector participation in the major infrastructure required to develop the north of Australia, the Australian Government’s Northern Australia Infrastructure Facility is an initiative to boost major infrastructure developments that will both directly and indirectly benefit the Tourism sector.
Download the Northern Australia Development Office Fact sheets.