To meet the goal of a $2.2 billion visitor economy by 2020, the NT must address four strategic requirements:
- Grow value
- Address supply constraints
- Improve the visitor experience, and
- Improve business sustainability.
A genuine partnership approach between industry and Government, focused on opportunities that span all aspects of the visitor economy, is essential to achieving our target.
Tourism NT has developed a collaborative and consultative planning framework, with rigorous review processes to guide its actions.
See the full copy of the planning framework.
For further information on key elements of the framework, please click on the links below.