Tourism NT has partnered with leading global streaming music service, Spotify, on a new youth campaign.
The new partnership will help elevate the Northern Territory as a ‘must do’ destination among young travellers aged 25 to 34, including international backpackers currently living in Australia.
The campaign directs users to a website www.startNTingit.com, where they’re asked a series of humorous ‘would you rather’ style questions.
The result is a personalised Northern Territory itinerary based on those responses, along with a corresponding Spotify playlist created to match their NT itinerary. The playlist can be listened to, saved or shared, and each participant goes in the draw to win a trip to the NT.
The sounds of the Territory playlists include Apex Camel Cup, Barunga Festival, Bass in the Grass, Beer Can Regatta, Darwin Festival, Desert Harmony, Garma Festival, Henley on Todd, Parrtjima and Territory Day.
The campaign also supports local Territory Talent; with each playlist featuring NT based singers or bands.
The campaign runs until 26 June 2017 and includes high impact audio, display and video activity as well as a customised NT online hub that allows millennials to explore the NT.