The value of the media exposure from last week's Royal visit to the Northern Territory is expected to be worth millions of dollars.
Images and video of His Royal Highness the Prince of Wales visiting East Arnhem Land and Darwin have been shown around the world and particularly in the United Kingdom.
As part of the two day visit, His Royal Highness visited Nhulunbuy, where he received a ceremonial Welcome to Country at Mt Nhulun.
This was followed by a visit to the Buku-Larrnggay Mulka Centre, which showcases the rich cultural and artistic heritage of East Arnhem.
While in Darwin, His Royal Highness met with members of multicultural community groups and laid a wreath at Darwin’s Cenotaph to commemorate Australian servicemen and women who served in war, conflicts and peacekeeping operations.