A record number of operators are this week spruiking the Territory to hundreds of travel agents at the annual NT Muster roadshow.
This year the message at the roadshow is that the Territory is the premier destination for Aboriginal arts and culture.
The arts and culture theme highlights the Territory as Australia’s must-do destination to experience exceptional and authentic Aboriginal art and cultural events and products, with a particular emphasis on the recently launched Territory Arts Trail tourism campaign.
More than 500 travel agents, inbound tour operators and wholesalers will attend NT Muster, equipping them with the knowledge and skills to better sell the Territory as a holiday destination to their clients.
The 34 operators attending NT Muster represent accommodation, attractions, touring and transport services across the Territory including first time exhibitors Alice Springs School of the Air Visitor Centre, Banubanu Beach Retreat, Finke River Adventures, Matt Wright Explore the Wild, Outback Elite Tours and Ramada Suites Zen Quarter.
The NT Muster roadshow commences in Brisbane today, moves to Melbourne on 6 March and onto Sydney on 7 March.