A new documentary showcasing Northern Territory tourism hot spots and attractions will be broadcast to millions of Chinese television viewers.
The 'Catch the Sunset' documentary stars popular Chinese actress, model and television presenter Lily Ji, and is currently airing on prime time in China, on the hugely popular television channel 'QTV-1' over the next two weeks.
The documentary is expected to attract a television audience of more than one million viewers per night, for 12 nights.
'Catch the Sunset' showcases Lily's quest – a popular theme in Chinese sagas – to catch the sunset or sunrise each day while experiencing iconic NT landscapes.
Chinese viewers will see Lily visit Darwin, Arnhem Land, Litchfield National Park, Alice Springs, West MacDonnell Ranges and Uluru Kata-Tjuta National Park.
The documentary consists of 12 back-to-back five minute segments which is currently airing on popular Chinese television station QTV1, between 5pm and 7pm until 10 June 2016. QTV1 is one of several channels run by Qingdao Broadcasting & Television Station, which is the main network in Qingdao, China.
The 'Catch the Sunset' documentary will dramatically boost the profile of the Northern Territory as an appealing holiday destination and encourage more Chinese to include the NT as part of their Australian holiday itinerary.
China is Australia's fastest growing tourism market with visitors from China generating $8.3 billion in total expenditure in 2015.
As part of its China Market Activation Plan, Tourism NT has set a bold target of attracting 30,000 visitors from Greater china to the NT by 2020 to help achieve our Tourism Vision of a $2.2 billion visitor economy by 2020.
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Watch the 'Catch the Sunset' trailer below.