Tourism NT has partnered with popular youth website, Pedestrian.TV, on a new campaign targeting millennial travellers.
The new campaign called Out of Office stars Australian comedian, Tanya Hennessey, radio presenter Michael Beveridge, and Pedestrian.TV’s lifestyle editor Lucinda Price.
Targeting Australians aged 25-34, the Out of Office campaign aims to elevate the NT to an on-trend, must do bucket list destination through Pedestrian.TV's influential platforms.
The campaign features a series of digital videos where the entertainers experience some of the Territory’s most compelling tourism offerings, revealing the NT as a more fun, adventurous, educational, relaxing and indulgent destination than they had expected.
The new Out of Office campaign follows the success of the 2017 Get out of the state you’re in campaign, with a total audience reach expected to exceed one million.
The campaign presents a key opportunity to engage with the domestic millennial market who represent a third of all visitors to the Northern Territory.
Supporting activity will run across social channels including Spotify, TubeMogul, Facebook, Instagram, Snapchat and YouTube, directing the audience to www.nothernterritory.com for further travel inspiration.
To view the campaign visit https://www.pedestrian.tv/do-the-nt/