The Territory will be promoted as a must-do holiday to millennials this week through high profile Instagrammers.
Seven influential travel bloggers will explore the Territory creating new and exciting content that will appeal to a young audience.
The group will travel from the Red Centre to the Top End, sharing photos with their social media followers using the hashtag #NTaustralia.
Combined, the group has more than 1.49 million followers, allowing the Territory to reach a global audience of potential travellers.
The social media stars will also provide owned content for Tourism NT along the way, including images, videos and travel articles, for use in ongoing marketing campaigns.
In addition, the travel bloggers will hold photography workshops for winners of Tourism NT’s Snap the NT competition in Alice Springs and Darwin. The competition involved Territorians uploading photos of the NT to their social media channels using the hashtag #snapthent to encourage advocacy among locals.
The power of social media posts was highlighted recently when Australian movie star Margot Robbie posted a photo of Uluru on her Instagram page. More than 1.6 million followers liked the post, with more than 6000 commenting.
The millennial marketing campaign will also involve promotion of the Territory across popular digital channels such as Facebook, Pedestrian TV, Spotify and YouTube.