Sporting personality Matt Hayden will drive from Alice Springs to Darwin with his family this month as part of an exciting new Tourism NT campaign.
Matt and his wife Kellie and three children will spend two weeks experiencing the outback in a 4WD and safari Landcruiser.
Their journey will be full of adventure with the family set to go quad-biking, camping, hot air ballooning and camel riding as well as swimming in rock holes and experiencing the Territory’s Indigenous historic rock formations.
Accompanied by his own film crew, the resulting ‘fly on the wall’ footage of the epic road trip will be used by Tourism NT in its next campaign to attract families to have a self-drive holiday in the NT early in 2017.
The drive market is very important to the Northern Territory, accounting for a total of 313,000 visitors, or 44 per cent of NT holiday visitation.
Advocacy is becoming more and more important for tourism destinations and to have Matt giving tips and advice to his 1.3 million fans on social media about how they can also Do the NT will be invaluable.
To see more of the Hayden family's NT road trip, follow Matthew Hayden on Instagram, Twitter or Facebook.
For more information on drive holidays in the Northern Territory got to: www.northernterritory.com