The Northern Territory's Do the NT cooperative marketing campaign has won 'Destination Campaign of the Year' at the Expedia Media Solutions 2017 Asia Pacific (APAC) Partner Awards.
Presented at Australia Tourism Exchange (ATE), the Expedia Partner Awards acknowledge partner campaigns that demonstrate innovation, creativity and achievement in travel marketing.
The win is fantastic recognition for Tourism NT, with the campaign delivering more holiday bookings to the Northern Territory.
Teaming up with online travel website Expedia, the award-winning campaign developed an interactive digital hub featuring an NT Travel Bucket List, which allowed users to explore all that the Territory offers and create their ideal bucket list trip to the NT.
The online campaign was featured on Expedia Australia’s website and was designed to generate brand awareness and position the Territory as a must-do destination.
Expedia spokespersn Wendy Olson-Killion said the APAC Partner Award winners demonstrated the best in class in terms of creativity, sophistication and the use of innovative technology.
“The campaigns showcase how a destination, hotel, airline or travel experience can come to life on our platforms and increase brand awareness, change perceptions or drive demand for our partners,” Ms Olson said.
Tourism NT partners with Expedia Media Solutions on various marketing campaigns to drive increased sales and holiday bookings to the Northern Territory.
The Do the NT campaign run in September and October 2016 showcased the diverse range of spectacular experiences available across the NT.
Find out more about the Do the NT campaign here.