The natural beauty of the Top End will be seen by millions in Greater China in the latest edition of popular fashion magazine, InStyle China.
The special Northern Territory themed June edition of the magazine features Taiwanese actor, Chang Chen, star of Hollywood movies including ‘Crouching Tiger, Hidden Dragon’ on a special double front cover, with the stunning Darwin Harbour the backdrop.
Inside, the magazine includes a fashion shoot with Chang Chen in Darwin and Australian model, Shanina Shaik at Litchfield National Park and Casuarina Beach as well as a four page ‘Guide to Darwin’ travel feature, which shows readers just how easy it is to access Darwin from China.
With a circulation of 1.9 million per week and a digital reach of 5.3 million users, the magazine will significantly boost the Territory’s international profile and help attract a greater number of Chinese visitors to the NT.
The images will also get large social media attention through Chang Chen, who has a huge more than 1.4 million followers on Chinese social media platform, Weibo.
Editor in Chief of InStyle China, Jerri Ng, said: “The Northern Territory for me represents the best of many worlds. From the desert landscapes to the lush tropics, every turn is an interesting shoot location and a memorable experience. Not to mention the wonderful stories, heritage and culture. Most importantly why we keep coming back to the NT is because of the people; so laidback, friendly and welcoming."
The Northern Territory attracted 15,000 visitors from Greater China in 2016, up 18 per cent on the previous year.
The InStyle China partnership is a key marketing initiative of the NT Government to attract 30,000 visitors from greater China and boost the overall value of the visitor economy to $2.2 billion by 2020.
Shanina Shaik at Litchfield National Park, InStyle China