Northern Territory tourism operators have hit the road in a bid to lure more backpackers to the NT for a holiday.
The Northern Territory Government's inaugural 'Backpack the Outback' Roadshow will visit backpacker hot spots in Melbourne, Sydney and Byron Bay over the next seven days.
The Roadshow will see local tourism operators and Tourism NT promote the Northern Territory as a must-do Australian holiday destination for backpackers currently on the East Coast and in Australia's major capital cities.
Thirteen Northern Territory and national tourism operators will attend the roadshow, which includes a special trade event at the Outback Pub installation at Federation Square involving 60 travel agents in the youth/backpacker market.
As part of the Roadshow, Tourism NT has also teamed up with Jetstar to offer attractive sale fares to Uluru and Darwin, which will appeal greatly to the backpacker market, who are always looking for a great value for money holiday.
A skilled migration team will be on hand to provide advice about working holiday-maker visas and work opportunities in the NT, particularly in the hospitality industry.
The inaugural 'Backpack the Outback' roadshow runs from 31 March – 8 April.
The new roadshow is just one of several new initiatives and marketing campaigns planned for 2016 to help boost backpacker numbers to the Northern Territory.
Read more about our backpacker marketing here.