Drive tourism is
an important market for the Northern Territory tourism industry as identified
through the Northern Territory’s Strategy
for Tourism: Tourism Vision 2020.
Territory itself encompasses a vast land mass with highly dispersed visitor
destinations. This lends itself to holiday visitors choosing to self-drive to
and around the Territory as part of a longer trip; or fly to a popular
destination and hire a car or campervan to explore the surrounding areas. As
such these visitors are vital in facilitating regional dispersal and access to
the Northern Territory’s many and varied visitor experiences.
in this market is being achieved through a coordinated approach which includes
delivering inspiring marketing and communications that will increase
desirability - inspiring more people to visit, stay longer and spend more. In
particular, Tourism NT has developed a dedicated drive strategy, to promote the
Territory as the authentic drive destination for the interstate holiday market.
being targeted within this market include ‘grey nomads’, families and youth
visitors. While the grey nomads have the highest visitor numbers, the family
market is also very important as they typically spend more while they are on
Find out more
more information on marketing to the drive market, please contact Tourism NT at