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Do the NT campaign

Alice Springs, Northern Territory, Australia

In August 2013, Tourism NT launched its new brand strategy: Do the NT

The new brand and associated marketing campaigns aim to increase awareness of the Northern Territory as a fun, active and adventurous holiday destination. The new brand breaks down perceived barriers to booking a holiday to the NT like distance, price and accessibility. The Do the NT brand is key to Tourism NT's 2020 Vision of attracting more domestic visitors to the NT and building a $2.2 billion visitor economy by 2020.

The first burst of the Do the NT campaign was targeted at Tourism NT's primary and secondary target audiences (50+ primary and 18-35 secondary) and aimed to keep the NT top of mind for the consumer. Separate television commercials were created for the Top End and Central Australia.

How to Do the NT

The second burst of the Do the NT brand was rolled out in September 2014 and focused on highlighting each of the Territory's regions and HOW visitors can experience each region.

The campaign also offered value for money holiday packages that included a range of products and experiences unique to the Northern Territory, motivating the consumer to book.

Click here to hear from Tourism NT's Director of Domestic Marketing explaining the strategy behind the How to Do the NT campaign.

It's About Time...Do the NT

In July 2015, Tourism NT launched the next phase of it's Do the NT brand: It's About Time...Do the NT. Click here for more information.

Find out more

To find out how you can get involved in future campaign opportunities to increase your bookings, contact marketing.tourismnt@nt.gov.au.