Australian Traveller Opportunity

Australian Traveller

Tourism NT is excited to launch a new partnership with Australian Traveller. This partnership will deliver a a world-first content program, designed to promote the Territory, it’s regions, experiences and your products to over 100,000 potential customers. This audience are experienced, motivated and engaged travellers who are actively planning their next Australian holiday.

What are we doing?

Aspirational, motivational and entertaining content promoting the Northern Territory will be published across the Australian Traveller magazine and digital network, including dedicated NT sections on australiantraveller.com. The ‘world first’ part of this concept is that in the digital network the content will be dynamically served to the reader based on their previous reading behaviour.

For example, if the reader has read something aspirational regarding the NT, they will then be served content designed to expand their knowledge of a particular region or experience. Further content such as itineraries based on previous Australian Traveller interactions will also be served to the reader ongoing. The aim is to draw them through the content to a holiday offer or package featuring your business so they are primed to purchase the moment they see your product. This content provision is all done automatically without the reader consciously moving towards purchasing an NT holiday offer.
 
As part of this exclusive NT partnership, Australian Traveller will increase the amount of NT content, develop new content designed to move the customer towards a purchase, provide customer insights and help us to identify travellers who are close to booking an NT holiday allowing us to further communicate and provide holiday packages.

Get involved

Australian Traveller are offering NT operators discounts of up to 54 per cent on marketing packages during the campaign. For your chance to get involved, download the Australian Traveller Tourism NT Media Kit here.
 
This offer is only available to NT based operators.

Find out more

For further information and to book, please contact:
 
Marcus Hurley
mhurley@australiantraveller.com
02 9698 7072




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Research, Tourism NT, Alice Springs, Northern Territory, Australia

Research

Research and statistics relating to tourism in the Northern Territory