Trade events and famils

Alice Springs Stampede 2015, Northern Territory, Australia

The NTCB facilitates NT representation at trade events specific to the Business Events sector. These trade events provide local operators an opportunity to maximize exposure to the national Business Events market and are held as a way of providing local industry, with an opportunity to:

  • cement your brand within the Business Events market
  • gain competitive advantage within this sector
  • connect with decision makers
  • secure industry relationships and partnerships to position your product; and
  • convert business that will have a direct impact to your bottom-line.

NTCB Hosted Trade Events

AIME 2018 - Register Now!

The Asia - Pacific Incentives and Meetings Expo (AIME) is held in Melbourne and will be staged from 20-21 February 2018. AIME showcases Australian, Asia Pacific and International destinations, products and services for the business events sector. 

The Northern Territory Convention Bureau has been an exhibitor at AIME since the show began 25 years ago. The NTCB undertakes a custom-built stand at the show
with the décor, theme and NT Stand activity designed to attract maximum attention from buyers and media attending the show.

The Northern Territory “aimes” to:

  • Showcase NT destinations, venues, experiences, products & services for Business Events
  • Increase marketplace awareness of NT broader business and industry strengths of relevance to Business Events
  • Develop new business connections and strengthen existing relationships
  • Deliver new business opportunities for the NT, for conversion by NT operators
  • Leverage media and PR opportunities arising before, during and after the show via specialised Business Events media publications
  • Provide information and advice to hosted buyers and trade visitors attending AIME

To get involved in AIME 2018, download the AIME 2018 Prospectus or contact a member of the team at info@ntconventions.com.au 

Unconventional NT Showcase

The inaugural Unconventional NT showcase will be held in 2017, replacing the ConveNTions Walkabout roadshow.

This new concept has been created due to awareness that the greatest impact and potential conversion into confirmed business occurs when planners are hosted in the NT. They not only experience our amazing destinations first-hand but can also see that the perceived challenges of time, distance and cost are not relevant barriers.

The Showcase program comprises three separate mega-familiarisations to be held in the key NT destinations of Darwin, Alice Springs and Uluru. These four day/three night events have been scheduled to coincide with major events and festivals taking place in the NT, as we believe these will enhance the NT’s capacity, capability and point of difference messaging for the Business Events sector.

Dates and corresponding events are as follows:

  • Darwin Showcase – 10-13 August 2017 (Launch of the Darwin Festival)
  • Uluru Showcase – 19-22 October 2017 (Astronomy Festival)
  • Alice Springs Showcase – 3-6 May 2018 (Alice Springs Cup Carnival)
For more information on the Unconventional NT Showcase and to register, download the Unconventional NT Showcase here.

NTCB Hosted Famils

To assist incoming Business Events organisers and prospective clients, who haven’t experienced the NT, we offer a program of familiarisation trips throughout the year to Darwin and Kakadu, Alice Springs and Uluru (Ayers Rock).

These programs allow incoming Business Events clients to gain first-hand knowledge about the NT as a destination and provide the opportunity for the local NT business events industry to showcase their products, on the ground, and to a group of qualified buyers.

Each program generally runs for 3.5 days and offers a full schedule of site visits, activities and events, all designed to give a ‘taste’ of what the Territory has to offer for business events and incentive trips. 

Each year, in conjunction with Tourism Australia, we also present a number of other destination familiarisation programs to international markets. Key annual famil opportunities.

Operator Involvement 

Darwin Welcomes Delegates

Darwin Welcomes Delegates

Tourism Top End invites businesses to be a part of the Darwin Welcomes Delegates Program (DWD). By signing up to the program, operators have the opportunity to capitalise on delegates spend when in Darwin for business events. By signing up operators commit to a special, discount or value add for their business that is promoted on the DWD website page that the delegates redeem by showing their privileges card.

For more information please contact Janine Fidock or visit the DWD website.

Alice Welcomes Delegates 

Alice Welcomes Delegates

Tourism Central Australia invites businesses to be a part of the Alice Welcomes Delegates Program (AWD). By signing up to the program, operators have the opportunity to capitalise on delegates spend when in Darwin for business events. By signing up operators commit to a special, discount or value add for their business that is promoted on the AWD website page that the delegates redeem by showing their privileges card.        

For more information please contact the Tourism Central Australia team or visit the AWD website.

Festivals and events calendar

The multitude of sporting, cultural and business events in the NT are promoted under the banner of Festivals NT to provide greater incentive to book and to celebrate our close ties with the important tourism market of Asia.

The initiative links in with our current marketing activity… we know that events can help influence people’s decision making to travel, we have a calendar of events, and the Festivals NT concept helps us to further leverage this decision factor and make greater use of our calendar for the benefit of operators.

Download this year’s festivals and events calendar to help you plan your next business even here


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