China Ready Industry Program

In line with the Tourism Vision 2020: The Northern Territory's Strategy for Growth objectives to grow the value of the visitor economy, address supply constraints and improve the visitor experience, the Northern Territory Government has released the China Ready Program. Making the Northern Territory a "China Ready Destination" is one of five strategic focus areas for Tourism NT to guide the collective efforts of industry and the government along the path to achieving the goal of attracting 30,000 Chinese visitors with an estimated expenditure of $46 million by 2020. From now through to June 30 2018, the following initiatives are being made available to support the local tourism industry:


Tourism NT is committed to grow this market further through work to secure direct airline services from China, media visits, in-market trade events and trade activity on-shore - all important tactics to secure growth. Some of these you may have supported. Delivery of the NT holiday experience is the other vital ingredient. Are you ready? Have you done the basics to attract and grow business from the China market? Being aware of some specific things your organization can do to achieve a satisfying experience for Chinese customers is important.

We are pleased to advise details of our 2017/18 program. The following dates have been scheduled for our China Ready Workshop:

  • Darwin - Wednesday November 8, location TBA
  • Alice Springs - Thursday November 9 at the DoubleTree by Hilton.
  • We have partnered with a China customer and market specialist, China Ready & Accredited (CRA) whose CHINA READY® training program equips clients with cultural insights and understanding that are essential for successfully engaging with Chinese people. The training also leads to Global Accreditation which shows Chinese customers you are a reputable business that will meet their service expectations.

    The Workshops can accommodate a maximum of 40 attendees. If you are interested in attending, please send us your Expression of Interest today. If you have any questions, please call Susan Webb on 8999 3808 or email


    Tourism NT is offering assistance for operators to acquire amenities and provide translated, culturally-appropriate tourism material. Operators can apply for one-off support funding of up to $5,000 to complete a range of steps to contribute to your organisation’s China Readiness to engage with the Chinese customer. Funding support is available for a range of items that are “consumer facing” such as:

    • Translation/printing of restaurant or room service menus.

    • Production of a product/destination video with Chinese subtitles or Mandarin     voice over that would be used on a tour.

    • Translation/production of signage and safety cards.

    • Purchasing hotel room amenities eg slippers.

    • Production of a welcome letter, hotel fact sheet, and local map.

    • Production of an in-room TV Chinese language information video.

    • Subscription to a Chinese language newspaper for hotel guests.

    Contact Tourism NT if you wish to pursue, outlining your idea for funding consideration.

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