Strategies

Bawaka, Arnhem Land, Northern Territory, Australia

To meet the goal of a $2.2 billion visitor economy by 2020, the NT must address four strategic requirements:

  1. Grow value
  2. Address supply constraints
  3. Improve the visitor experience, and
  4. Improve business sustainability.
A genuine partnership approach between industry and Government, focused on opportunities that span all aspects of the visitor economy, is essential to achieving our target.

Planning framework

Tourism NT has developed a collaborative and consultative planning framework, with rigorous review processes to guide its actions.

Tourism NT Planning Framework

See the full copy of the planning framework.

For further information on key elements of the framework, please click on the links below.

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Strategic drivers

  • Grow value
  • Address supply constraints
  • Improve the visitor experience
  • Improve business sustainability