International marketing

Larapinta Trail, Northern Territory, Australia

We promote the Northern Territory as Australia’s Outback in nine key international markets.

These are the United Kingdom, Germany, the Netherlands, France, Italy, Japan, China, Singapore & Malaysia and the United States of America.

Through our international marketing efforts and strategies, we aim to increase international visitors to the Northern Territory and encourage them to stay longer, explore our regions and spend more.

To achieve this goal and our Tourism Vision of a $2.2 billion visitor economy by 2020, we work collaboratively with industry and support local Northern Territory tourism businesses to market their product and experiences internationally.

Tourism NT’s international marketing activity includes co-operative campaigns and promotions with partners including airlines, wholesalers, online travel agents and inbound tour operators. Tourism NT also works with Tourism Australia to strengthen awareness of the Northern Territory in our shared markets.

Current Campaigns

Find out more about international marketing promoting the Northern Territory in our Current Campaigns.

International Marketing Fact Sheets

For information on the Northern Territory’s key international markets, view the International Fact Sheets.

International Marketing Updates for 2015

To hear from our international marketing managers about activities, results, trends and future plans, watch our International Marketing Update videos for 2015.

Australian-Based International Marketing

Tourism NT also runs tactical campaigns for international travellers residing on the East Coast including working holiday makers. For more information on our Australian-based international marketing, email

Trade Training

Tourism NT maintains a Trade Resources Website to help the international travel trade promote and sell Northern Territory tourism products. Included are sample itineraries and our new digital training platform NT Virtual Journeys, which allows the user to view NT products and experiences from a first person point of view.

Get involved

To grow your international business, learn how to get involved with our international market opportunities here. 

More information

For more information, contact us below.

Director International Marketing
Tel: +61 8 89993922

Text size A A print
Industry Resources, Tourism NT, Alice Springs, Northern Territory, Australia

Marketing your business

We can assist NT industry partners with a range of marketing activities
Research, Tourism NT, Alice Springs, Northern Territory, Australia


Research and statistics relating to tourism in the Northern Territory